SEO Content Writer – 6 Questions to Ask Before You Hire One

Many entrepreneurs underestimate the value SEO content writing, but good content is what drives the world wide web.  Think about it – what makes you visit your favorite sites over and over?  Good content that you can rely on for interesting, unique information.

SEO content writing is what separates the millions of competitors from each other.  And, to be truly effective, your quality SEO content has to be published both on your site and off. 

So, what can quality SEO content do for you?
- It increases your ranking and reputation with the search engines
- It gives searchers a reason to visit your website
- It attracts loyal customers who know they can count on your for solid information
- It establishes you as an expert in your niche

But, in order to take advantage of all of the benefits of SEO content writing, you need to find a quality SEO content writer.  After all, the writer you hire holds your credibility in their hands!

With so many choices, how do you pick the best SEO content writer?  Start by asking the following questions:

1.  What is the writer’s background?

Natural ability plays a huge role in good SEO content writing, but so does professional training.  A college-educated writer, preferably with a degree in Journalism or English, has gone through curriculum and experience that simply cannot be replicated.

A writer who simply speaks English is not enough.  There are plenty of SEO content writers who live in English-speaking countries, but dialects and grammar are different in all parts of the world.  Someone who speaks English in India or the Philippines probably does not have a firm grasp of the nuances associated with American English.

2.  What does the writer’s website look like?

Taking time to read the writer’s own website can give you an in-depth look at how they will approach your SEO content writing.  Is their content informational and compelling? Are there any spelling or grammar errors?   If they cannot publish quality SEO content on their own website, what makes you think they can handle yours?

3.  Can the writer research quickly?

After all, no one can write quality SEO content off their top of their head, no matter how knowledgeable they might be.  Good SEO content writing starts with the right research.  However, you need your writer to handle that research quickly.  Once again, it illustrates the benefits of hiring a journalist.  Reporters know how to dig into virtually any subject – quickly – and create content that’s compelling and informative.

4.  Does the writer understand SEO?

If their idea of optimization is keyword stuffing, you need to find another SEO content writer.  Do they understand that they need to write for readers first, and search engines second?  Do they understand how to do keyword research?

5.  Does the writer understand the importance of titles?

Good SEO content writing starts with the right title.  A great article or blog posting can be completely overlooked if the title isn’t any good.  In addition to being compelling, titles also need to be properly optimized.

6.  Does the writer know how to be compelling?

When it comes to SEO content writing, you only have a few seconds to grab readers’ attention and convince them to keep reading.  Without offering compelling information, you’re just giving readers a reason to hit the ‘back’ button and see what your competitors have to offer.

Nicole Beckett spent more than a decade as a professional journalist, and now she is an expert on SEO content writing.  As the owner of PremierContentSource.com, Nicole specializes in creating Quality SEO Articles, Blogs, Newsletters, Premium PLR, Professional Editing & Proofreading, and Rewriting Services.

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