SEO Content – 5 Mistakes Most Websites Are Making

When it comes to seeing results online, the right SEO content can make all the difference.  After all, your SEO content writing is what sets you apart from your competitors.  If it’s good, you’ll become a valued and trusted expert in your niche.  If your SEO content is bad, it gives visitors a reason to go check out your competitors.

When it comes to SEO content, there are several mistakes that most websites are making.  If you’re making any of these 5 mistakes, your website will never reach its full potential:

1.  Overlooking the importance of SEO content.

This is one of the biggest mistakes out there.  Website owners get so caught up in creating a ‘pretty’ website full of great colors and fancy graphics that they neglect their content.  Or, they figure that anyone can handle the SEO content writing duties, so they head to a bidding site and buy a few $2 articles.

When it comes to your online reputation, your SEO content is all you have.  If you overlook it, people will overlook you.

2.  Targeting the wrong audience.

You cannot write for everyone.  Good SEO content focuses on a specific group of people – your target audience.  What are their questions?  What are their needs?  What are their desires?  What kind of benefits are they looking for?  What is their demographic?

Before you delve into SEO content writing, you have to figure out who your target audience is.  If you need to, make a list, and stick to it.  If you try to write for everyone, no one is going to feel like you’re speaking directly to them. 

3.  Having duplicate content.
Good SEO content is unique.  Don’t post the same content on your website and other sites around the web.  After all, you don’t want Google to filter you out of the search results, do you?   Google doesn’t ‘punish’ sites for duplicate content; it just doesn’t factor anything it deems duplicate content into your search engine ranking. 

Make the most of your SEO content.  Keep it unique.  If Google’s happy, you will be, too.

4.  Letting your SEO content get old.

So, you wrote a bunch of great content that was properly optimized for your carefully-researched target keywords?  Great!  The SEO content is a year old?  Not great.

You wouldn’t leave a gallon of milk in your refrigerator for a year, so why would you leave the same content on your website for a year?  To the search engines, old SEO content stinks just as much as old milk.

The search engines love websites that have fresh information.  That doesn’t mean you have to update your site every day, but you do need to add new SEO content whenever you can.  Having the latest information is just another way to establish yourself as an expert and set you apart from your competitors.

5.  Using keywords incorrectly.

SEO content writing has its own set of nuances and guidelines.  You have to write for your readers, while also impressing the search engines.  That means you have to incorporate your keywords correctly.

If you use your target keywords too often, you’ll get dubbed a keyword stuffer.  But, if you don’t use your target keywords enough, the search engines will have no idea what you’re targeting – and no idea where to rank you. 

Above all else, your keywords need to flow naturally throughout your SEO content.  Most of the time, a keyword density that’s higher than 5% will set off the proverbial keyword stuffing alarms.

Nicole Beckett spent more than a decade as a professional journalist, and now she is an expert on SEO content writing.  As the owner of PremierContentSource.com, Nicole specializes in creating quality SEO Articles, Blogs, Newsletters, Premium PLR, Professional Editing & Proofreading, and Rewriting Services.

Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature, and all links completely intact.