Is Your Website Trustworthy?  The Proof is in Your SEO Content

Trust.

It’s a short word, but it’s an important one.  In fact, on the world wide web, it’s everything. 

If your website isn’t trustworthy, people will never buy from you, sign up for your email list, link to you, become your fan on Facebook, follow you on Twitter, participate in your newest joint venture, become your affiliate, or do anything else that you want them to do.

The last thing you want is for your website to be the online version of a used car salesman in a plaid suit – slimy, pushy, and obnoxious.

So, how do you make your website trustworthy?

The answer lies in your SEO content.

Look around, and you will see all kinds of tips for boosting your website’s trustworthiness.  The suggestions range from having a good domain to having a secure way to make purchases.

But if you ignore your SEO content, all of those other tips are a complete waste of time.

Why?

SEO content is your “voice” online.  It’s how you spread your message, build your credibility, and share your expertise.  After all, there is no other way to “talk” to your target audience!  A great domain or an easy checkout process can’t make up for having the wrong SEO content.

By reading your SEO content, people can instantly tell what you’re all about.  In today’s fast-paced world, you only have a few seconds to make a good first impression.

What does your SEO content say about you?  Does it make you look trustworthy?

If your SEO content focuses solely on hype and pie-in-the-sky promises, it makes a very different impression from SEO content that uses solid research and facts to help answer readers’ questions and solve their problems.

So, what can you do to make your SEO content more trustworthy?

- Get rid of the errors

A misspelling here and the wrong punctuation there add up to content that looks amateurish – and no one’s going to trust an amateur.  If you’re outsourcing your SEO content writing duties, make sure that you’re using a professional team that’s not going to make those silly mistakes.  Or, if you’re handling the SEO content writing duties yourself, invest in some professional proofreading before you publish anything.  Getting another set of eyes on your content can make all the difference!

- Get rid of the hype

Those bright red letters and the 18 exclamation points don’t really convey anything – and they certainly don’t replace good ol’ fashioned research!
If your content includes wild promises that no one in their right mind should ever believe, that doesn’t do you any favors either.  After all, thinking that your readers are dumb enough to believe ridiculous guarantees is a surefire way for them NOT to trust you.

- Get rid of the outdated material

Part of building trust is providing your readers with the most up-to-date information.  Depending on your niche, that may involve updating your SEO content once a day, once a week, or once a month.  In any event, stale content won’t make anyone trust you.

Nicole Beckett spent more than a decade as a professional journalist, and now she is an expert on SEO content writing.  As the owner of PremierContentSource.com, Nicole specializes in creating quality SEO articles,blogs, newsletters, premium PLR, professional editing & proofreading, and rewriting services.

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